Coupon user demographics

Consumers are increasingly defining their spending habits by whether or not retailers offer coupons, according to the Harris Interactive survey.

Coupon growth and demographic trends for — Burst SMS

Thirty percent of online adults will not make a purchase at an online store if they cannot find a coupon for that store, up from 27 percent in Twenty-two percent of online adults will go to a different store to make that purchase, up from 20 percent in , while 8 percent will wait until a coupon is available to make the purchase, which was the same in Large families and homes with children are also one of the fastest growing demographics to use coupon Web sites. Thirty percent of online adults in households with children use coupon websites, up from 24 percent in Only 22 percent of online adults in households with no children use coupon Web sites, up from 20 percent.

Thirty-one percent of online adults in households of five or more use coupons, up from 15 percent last year. Only 15 percent of online adults that live alone use coupon Web sites, down from 17 percent last year.

Forty percent of online adults who use tools or Web sites to find good deals when shopping online in the Midwest use coupon Web sites, compared to 35 percent in the Northeast, 34 percent in the South and 29 percent in the West. The largest age group to use coupon Web sites is , with 41 percent of these online adults who use tools or Web sites to find good deals when shopping online, including 47 percent of these women and 34 percent of these men using coupon Web sites. Married online adults who use tools or Web sites to find good deals when shopping online are significantly more likely to use coupon Web sites, at 39 percent compared to 29 percent of these single or never married online adults and 21 percent of these divorced online adults.

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Coupon User Demographics

An article from. Mobile Commerce Daily is now Retail Dive: Companies who strike the right balance of print and digital media can expect improved results in a transforming CPG environment. The report found that the most common way to send coupons is still a free-standing insert, such as what a consumer would find in a newspaper or in their mailbox. According to NHC, this media channel represented An analysis by Kantar media added information on how the coupons in inserts have changed.


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Additionally, the NCH's analysis found that coupons appearing alone on an FSI page generate 17 percent more redemption volume, on average, compared to coupons that share an FSI page with other coupons. It's important to think outside of the box when crafting coupons. Many people are used to the idea of coupons for food and drinks, but it's important to remember the growing market for non-food coupons. We can only point to certain statistics and say that certain groups and demographics use coupons more than another group, but you can only get the whole picture when you take in the group as a whole.

Possible Explanations

Nielsen Chart: Affluent Households- Heaviest Coupon Users. Younger and Older Female. RSS Login. Search Search for: Coupon User Demographics In this section we will cover the major coupon demographics of U.

Paradigm Shift: Couponing for the Wealthy

Paradigm Shift: Couponing for the Wealthy Adapted from MainStreet.