And now, neither chain — two of the largest grocers in the country — will offer double coupons in any of their stores, at all. Publix never doubled coupons in its home state of Florida.
So you could say that Kroger is the reason Publix offered double coupons in the first place — and Kroger deciding to drop double coupons is the reason Publix decided to stop as well. Decades ago, Kroger claimed to have invented double coupons though, in a conveniently-timed case of corporate amnesia, company representatives now profess no specific knowledge of that claim. And in an effort to keep up with the Joneses, competitors everywhere soon followed suit. So leave it to the grocer that started the trend, to begin putting an end to it.
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Kroger stores in Texas were the first to end double coupons back in Competitor Albertsons followed in its Texas stores a few years later. In , Kroger-owned Ralphs in Southern California discontinued doubles — and you could almost hear the sigh of relief from Safeway, as it announced only months later that it would also stop doubling in its Southern California Vons stores.
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And over the next several years, as Kroger began eliminating doubles region by region, competitors in those regions — like Meijer , Marsh , Remke and Publix — eventually did the same. But at the same time, you can credit Kroger for leading the way for so long by offering them in the first place. And for any Kroger competitor that wants to be a leader instead of a follower — double coupon fans are sure to suggest a great idea for a fallen-out-of-favor promotion that just might be due for a comeback.
Photo by MikeKalasnik.
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Double Coupon Grocery Stores in California
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Stores That Double Coupons
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